Free tools to help run your business

Starting a business costs money.  You’ve probably heard that saying, “you’ve got to spend money to make money”?  That used to be true and to a degree is still is.  With the internet now a BIG part of entrepreneurship, there are a ton of free and low cost tools you can use to get your business off the ground. Design Tools If you are tech saavy and more of a DIYer, you can do a lot of […]

2 Ways to Validate your business idea BEFORE you launch

Validate your business idea BEFORE you launch

One of the most important things you can do once you have your business idea, before you do any work, is to validate your idea. You need to know that your business idea is going to be profitable for you based on your business goals. I mean, what is the point of starting a business if you don’t even know your idea is a good one? Right? There are several ways to validate your business […]

Young Entrepreneur Spotlight - Proving that age doesn't matter. Maya Penn - Entrepreneur. Cartoonist. Designer. Philanthropist?

Young Entrepreneur Spotlight (YES!) – Entrepreneur. Cartoonist. Designer. Philanthropist?

Maya Penn does it all. She built her first website using HTML. She created an animated superhero cartoon called “The Pollenators”. She started an eco-friendly, environmentally sustainable, fashionable accessories and clothing business! Aaaannnnd she created a non-profit called Maya’s Ideas 4 the Planet, an organization that “strives to help the community, spread environmental awareness and encourage young girls to follow their dreams in non-traditional fields.” All by the time she turned 15. It can be done […]

{Teen Launch Blog Series}Your Marketing Plan

In a previous post, I told you what marketing was, but didn’t really touch on why you need it.  Marketing increases customer awareness of your business.  Effective marketing reaches all the right people, your target market. It creates awareness of your business and your brand.  it also is repetitive.  Did you know a potential customer must be exposed to your company name and messaging 7 to 10 times before it sinks in and they decide whether […]

Socially Responsible Gifting – Gifts That Give Back

Society B Sackcloth + Ashes Blanket – For every blanket purchased, Sackloth + Ashes donates one to a homeless shelter. WAKAWAKA POWER+ Portable Solar Charger – For every unit you buy, WakaWaka gives one to a family living without power. Seattle Chocolates – For every purchase, food is donated to local communities in need across America.  #chocolategives Kamie Cat’s Terrible Night Book – All proceeds from the books go to support the work of Animal Welfare Institute which is dedicated to […]

Teens can make a difference through social entrepreneurship

Teens Can Make a Difference Through Social Entrepreneurship

Social entrepreneurs are people who start a business with the intent to donate profits to a social cause, create a new product, service, or a new approach to a social problem. In other words, any time an entrepreneur engages in work specifically to help a community problem, organization or the world at large. One of the biggest comments I hear from you is that you want to make a difference in your world. You have […]

Be prepared to leave your comfort zone

Doing things that are easy or that come natural to you will only get you so far in your business. In order to grow and reach maximum success, you have to step out of your comfort zone. Do the hard work. I don’t know any business owner that would tell you otherwise. Are you afraid to talk to people because you are worried they won’t take you seriously? Find one person a day to tell […]

{Teen Launch Blog Series}The Marketing Mix

Hopefully you don’t expect to start a new business assuming customers will just flock to you. Because business doesn’t work that way.  If it did, we’d all be wildly successful and rich.  You need to do some marketing to get the word out about your business. What is Marketing? According to Mirriam-Website online dictionary, marketing is the activities that are involved in making people aware of a company’s products, making sure that the products are […]

{Teen Launch Blog Series} Branding

At this point, you should have decided what type of business to start.  You should have your customer avatar filled out in the worksheet you downloaded in the last lesson.  Finally, you should have your pricing figured out.  Now it’s time to start getting into the fun stuff. Brand Heidi Cohen of Riverside Marketing Strategies has a great blog post on her website with 30 different definitions of what a brand is.  I found #19 to […]

{Teen Launch Blog Series} Change is good

Originally, my plan was to create an entire post to cover topics related to marketing.  After writing it, I realized it is much too long for one blog post, so I have decided to split it into two.  The first will cover Branding.   You will come up with the message you want your business to convey. Once that is done, you will create your company name, logo, and color scheme. Branding, according to the […]