Young Entrepreneur Spotlight (YES!) – Entrepreneur. Cartoonist. Designer. Philanthropist?

Maya Penn does it all. She built her first website using HTML. She created an animated superhero cartoon called “The Pollenators”. She started an eco-friendly, environmentally sustainable, fashionable accessories and clothing business! Aaaannnnd she created a non-profit called Maya’s Ideas 4 the Planet, an organization that “strives to help the community, spread environmental awareness and encourage young girls to follow their Read More …

{Teen Launch Blog Series}Your Marketing Plan

In a previous post, I told you what marketing was, but didn’t really touch on why you need it.  Marketing increases customer awareness of your business.  Effective marketing reaches all the right people, your target market. It creates awareness of your business and your brand.  it also is repetitive.  Did you know a potential customer must be exposed to your company Read More …

Socially Responsible Gifting – Gifts That Give Back

Society B Sackcloth + Ashes Blanket – For every blanket purchased, Sackloth + Ashes donates one to a homeless shelter. WAKAWAKA POWER+ Portable Solar Charger – For every unit you buy, WakaWaka gives one to a family living without power. Seattle Chocolates – For every purchase, food is donated to local communities in need across America.  #chocolategives Kamie Cat’s Terrible Night Book – All proceeds from Read More …

Teens Can Make a Difference Through Social Entrepreneurship

Social entrepreneurs are people who start a business with the intent to donate profits to a social cause, create a new product, service, or a new approach to a social problem. In other words, any time an entrepreneur engages in work specifically to help a community problem, organization or the world at large. One of the biggest comments I hear Read More …

{Teen Launch Blog Series}The Marketing Mix

Hopefully you don’t expect to start a new business assuming customers will just flock to you. Because business doesn’t work that way.  If it did, we’d all be wildly successful and rich.  You need to do some marketing to get the word out about your business. What is Marketing? According to Mirriam-Website online dictionary, marketing is the activities that are Read More …

{Teen Launch Blog Series} Branding

At this point, you should have decided what type of business to start.  You should have your customer avatar filled out in the worksheet you downloaded in the last lesson.  Finally, you should have your pricing figured out.  Now it’s time to start getting into the fun stuff. Brand Heidi Cohen of Riverside Marketing Strategies has a great blog post on Read More …